Thursday, January 17, 2008

The Convergence of Media (Internet, Television, Press, Cinema, Outdoor)

I have spent my entire career in Media (IT related of course)

Some of these companies include:

  • No. 1 broadcast television network in Australia

  • Advertising agencies in Australia, Asia, South Africa

  • Magazine publication company in Australia

  • No. 1 newspaper publisher in the world

  • Cinema companies in Australia and Asia

  • No. 1 Outdoor advertising company in Australia and New Zealand

Working with a large cross section of media and advertising has given me the opportunity to see media change from both a business perspective aswell as a technology perspective.

There is a lot of discussion about the future of television and its convergance with the internet. We have already seen all the major television networks convert to digital.

(Michael Arrington, TechCrunch) says “I’ve been paying a lot of attention to the signals NBC is giving to the market around their IPTV and social networking plans. Most of the other players have fallen into place - Fox with MySpace, CBS is in bed with YouTube, Viacom looks to be partnering with Tagworld, etc. Everyone except NBC is at least experimenting with online TV in other ways, too."

Even the largest Magazine Publication Group (ACP - part of the PBL Media Group) in Australia continue to acquire or develop new magazines and with each comes a new website.

Wikipedia says ...

Convergence of media occurs when multiple products come together to form one product with the advantages of all of them.

In Australia Network Seven (Television Network) has acquired a number of companies including Engin a VOIP company and more recently Unwired the largest unwired ISP and apart from their deal with Yahoo to create a new portal Yahoo7 they are working on a deal with Tivo.

My observation is:
As media companies (Google included) continue to acquire other media and internet companies - their very nature they will continue to forge new synergies between disparate organisations thereby fast tracking the convergence of this industry.

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