Saturday, January 26, 2008

Zune digital sponsor of 2008 Winter X Games

Following on from my post about Experimental Zune commercials. In another attempt to catch the cool part of the music player market ... Zune announced it will be the exclusive Digital Media Sponsor at 2008 Winter X Games. This is the way
Microsoft will connect with consumers/action sports fans through interactive Zune experience.

Zune announced that it will be the exclusive digital media sponsor of the 2008 Winter X Games, the world's premier action sports event taking place January 24-27 in Aspen/Snowmass, Colorado. The sponsorship will give Zune a significant and visible onsite presence at the event and will include TV, online, and print advertising. Attendees will be able to visit the Zune village booth, where they can try new Zune wireless media players and take part in special giveaways and promotions.

Apparently, there will be 10 customised Burton snowboards featuring Zune original artwork. These have been created exclusively for the Winter X Games. Zune Originals gives individuals the option to customize their own Zune player with laser-engraved designs and personal text via an online store, where they can choose from a collection of artwork designed exclusively for Zune by 18 internationally recognised artists.

Zune’s presence will be further extended through integration into activities at the Burton/Monster house, which will serve as a venue for athlete product seeding along with photo and video opportunities.

M&C have made some comments here.


Anonymous said...

have you tried out Zune social ?

zune nz said...

Zune originals says it is blocked - I am in NZ.

Jason said...

@zune NZ - its the same for Australia (I have seen some screen shots and looks pretty cool).

@anonymous - ive been playing with Zune Social on and off since last week (it has a lot of potential).