Monday, April 28, 2008

Google announces new mobile phones advertising platform

Google image ads are now available to mobile advertisers, in particular those targeting US, Australia, China, France, Germany, India, Ireland, Italy, Japan, Netherlands, Russia, Spain, and the UK.
Previously, only text-based Web ads were available but now both mobile advertisers and publishers can present branded messages to mobile users and have them appear as they would on a desktop. The image ads are keyword-targeted, priced on a CPC basis and must link to a mobile web page.

Google introduces mobile image ads

Alexandra Kenin, a Google Mobile product marketing manager said "For advertisers, mobile image ads serve as a branding tool and have shown to have good click-through rates".

Slow and costly device connections and small screens have kept a restricted the development of mobile advertising, but new opportunities arose when Apple’s iPhone was release proving what could be achieved.

You can find a samples and a demo on the Google mobile blog.
Crave recently posted ...
Apple's iPhone has shown what's possible. Increasingly widespread Wi-Fi makes it possible to bypass mobile-phone network operators. And initiatives such as Intel's Mobile Internet Device and Google's Android could lead to a new generation of devices.

During last week's conference call to discuss quarterly financial results, Google co-founder Sergey Brin was bullish about the opportunity to bring advertising to the mobile Web.

Although mobile advertising is not new, Google's renewed focus on this platform for mobile display ads is generating excitement in the community. There are many more mobile phones with mobile web capability than there are PCs worldwide. The task now is to get consumers and businesses using mobile web. The iPhone is helping to generate interest in this market.

Last year I posted about Google's Android operating system. Once mobile phones launch with Android as the OS - the mobile web will be is a single click away. You can see Google is lining up all its ventures for the mobile search market with the ability to include mobile ads with each search.

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